C.P. Group commits to inspiring a new generation to value gratitude through the short film ‘Gratitude for Life’

C.P. Group commits to inspiring a new generation to value gratitude through the short film ‘Gratitude for Life’ under the concept of “Gratitude makes the Impossible, Possible”. The film illustrates a girl’s determination to raise money to heal her ailing father through the power of gratitude 

Charoen Pokphand Group’s short film “Gratitude for Life” was created under the concept of “Gratitude makes the Impossible, Possible” to convey a girl’s unconditional love by entering a marathon to win the prize money for her ailing father. 

C.P. Group aims to inspire the power of gratitude to the new generation whose drive to take on challenges, no matter how big or small, can be achieved through actions of gratitude that are always meaningful. 

If we have love, compassion, and unity based on gratitude, no matter what dreams or goals. We will succeed with the belief that gratitude makes the impossible possible, like Rati, the handicapped girl. Wherever the value of gratitude grows, it will always be beautiful.”

The short film “Gratitude for Life” is scheduled for online broadcast starting from July 1, 2021 with the objective to inspire the Thai society to recognize the value of gratitude that will drive actions and emphasize the importance of the institution of family. This message will strengthen the social value of gratitude – the recognition of selfless goodness that one does to another and the desire to return such kindness, which is the foundation for a sustainable growth of society and the nation.